Interview: Lorenz Cartellieri, president and co-founder of Experior Laboratories, Inc.
Space Tech Expo Europe spoke to Lorenz Cartellieri, president and co-founder of Experior Laboratories, Inc., who revealed his inspiration for starting the company as well as some of the key trends emerging in the space industry.
Lorenz Cartellieri has been involved in test and measurement applications since graduation from college more than 20 years ago. As president and co-founder of Experior Laboratories, Inc. Lorenz Cartellieri is in charge of strategic vision for the company and responsible for overall operations. He brings 20 years of experience in the testing arena to Experior Labs, and has been recognized by the Telecommunications Industry Association (TIA) for his role as chair and vice chair of the subcommittee on Fiber Optic Metrology.
He is also a member of the SAE AS-3 Technical Committee on Fiber Optics and Applied Photonics. Before founding Experior Laboratories in 2003 Cartellieri was a product manager and senior design engineer specializing in optical component test and measurement applications. He holds an MBAin business administration from the University of Phoenix and a bachelor of science in electrical engineering from the University of Hanover, Germany.
Please tell us about your current role. What are your key focus areas and responsibilities?
I am working diligently to expand Experior Laboratories’ service offering in the aerospace and space testing arena through significant expansions in test capability. Such expansions need to be well planned and executed to provide the maximum value to our customers and specifically address key needs in testing system and sub-system size structures and payloads. Experior Labs prides itself with superior project management and program oversight in support of its clients. That requires a carefully selected group of industry experts bringing key expertise into such team effort. Identifying and onboarding key staff remains one of the focus areas to ensure quality of service into the future.
What inspired you to start this company?
During the tenure at my previous employer (Rifocs Corporation, a mid-size test and measurement technology company), I experienced a deliberate focus on superior customer service. The rewarding experience of customer retention through strongly formed relationships between supplier and customer resonated with me and I felt that taking this to an industrial service business would have to be successful. Given our primary experience in testing fiber optic components, we started targeting telecommunications and aerospace industries that deploy optical communication systems. Eventually we took the successful business model to other industries currently serving various industries including testing of space-flight hardware to extreme and applicable levels.
What do you think sets your company apart from your competitors?
Experior Laboratories prides itself with a refined and superior customer service model, especially in comparison to well-established incumbent test service organizations. Traditionally, such third-party test service providers limit their involvement to providing the specific test environment demanded by the test plan and/or product qualification requirements. Experior Laboratories takes the commitment a step further by assigning engineering staff to work closely with customers, often developing a deeper understanding of our customers needs. This helps extend the service offering to engineering of customized test setups and test solutions that often would burden our customers. Our engagement reduces overall test time and helps clients to meet demanding schedules.
What are the key opportunities and challenges your company faces at present?
There is plenty of market share to capture for us over the coming years and with continued focus on expansion there seem to be plenty of growth opportunities. The lack of affordable commercial real estate in the vicinity for business expansion is certainly a challenge that many of us face. Additionally, attracting talent to coastal areas of California where the cost of living far exceeds other geographic areas of the country is a struggle.
Are there any new technology developments that you are working on at the moment? Can you tell us about them?
Experior Laboratories recently celebrated the inauguration of a new facility housing a powerful dual-shaker electrodynamic vibration system capable of testing large structures and payloads to demanding exposure levels appropriate for the space industry at large. The two newly installed Unholtz-Dickie T4000 vibration systems can produce a combined 80,000 pound-force. This superior capability coupled with a tall high-bay facility and 15-ton overhead crane is proving to be invaluable to the industry.
What would you say most excites you about your role?
The fast pace of the industry and business expansion has meant an ever-changing daily routine with new challenges and opportunities. Most exciting however is the positive feedback from clients and resulting business expansion and growth. Additionally, working with an excited group of staff members who enjoy their work and are excited to be part of a growing team of experts is rewarding daily.
How do you think the industry will develop within the next five years? Can you tell us about the key trends emerging?
Being a testing organization that focuses on providing services to its clients, we don’t typically find ourselves at the forefront of technology development and/or policy decisions. There seems to be an ever-growing hunger for deployment of satellites, especially as the cost of launch is coming down. Overall, I can’t see any particular slow down in that trend over a five-year time frame.
What do you hope to achieve at the show this year, and what connections do you hope to make?
Experior Labs seeks to gain name recognition in an emerging market and promote its services to a growing client base. Networking with peers and learning about additional opportunities are of primary interest.
Experior Laboratories Inc.will be exhibiting at Space Tech Expo Europe 2019 at stand 2025.